1930s–40s New Era Potato Chips Tin – Retro “Science” Snack Era View Watchlist >
- Winning Bid: $31.00
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- High Bidder: JohnnyBGood
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Lot # K707
System ID # 25246550
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1930s–40s New Era Potato Chips Tin – Retro “Science” Snack Era
Bursting with mid-century charm, this New Era Potato Chips tin recalls the playful optimism of the early television age—when “scientific” foods promised energy, vitality, and a little showbiz magic. Produced by The Frito Co.’s New Era Division in Chicago, the tin features bold red and yellow graphics surrounded by sporty silhouettes, all cheerfully proclaiming that these chips were “on the alkaline side” and “scientifically processed.” The tone is wonderfully reminiscent of the era’s exuberant wellness pitches, full of gusto and good intentions.
Its large one-pound size, Deco-influenced layout, and the stamped U.S. map maker’s mark lend authenticity, while the kitschy advertising gives it irresistible personality. A perfect display piece for collectors who love their Americana with a wink, a smile, and a dash of vintage “health-food” enthusiasm.
Condition:
In good vintage condition with expected surface scratches, scattered paint loss, and small dents from age. Interior and base show typical wear, but graphics remain bold, colorful, and charmingly intact. Please review all photos.
Size:
11.5" X 7.5" Diameter
Please Note: Soup for Scale in Photo
