Apple Think Different “Maria Callas” Poster, 1998, Original Framed View Watchlist >
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Lot # I107
System ID # 24011823
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Apple Think Different “Maria Callas” Poster, 1998, Original Framed
Featuring the iconic soprano Maria Callas, this striking black-and-white portrait is an authentic 1998 Apple “Think Different” poster in the celebrated campaign by TBWA\Chiat\Day. The © 1998 Apple Computer, Inc. imprint affirms its originality—distributed only to Apple dealers and collaborators, never sold retail.
Printed in the substantial 24" x 36" format on heavy-weight stock, these posters were produced in limited numbers, making originals scarce and highly collectible. This example is professionally framed behind plexiglass, preserving its presence as a centerpiece of Apple’s advertising legacy.
The Think Different campaign is widely regarded as one of the most influential brand revivals in modern history, celebrating visionaries who challenged convention. Callas, whose artistry redefined opera, embodies the campaign’s theme of creativity and nonconformity—making this poster both culturally and historically significant.
Condition:
Good condition overall. The poster exhibits no structural damage; minor debris is visible beneath the plexiglass. The frame shows scattered surface wear consistent with display but remains sound. Image contrast and tones remain crisp and striking. Please review photos for details.
Dimensions:
- Overall framed size: 37 x 25 inches
- Visible poster area: 35 x 23 1/2 inches
