Vintage JC Penney 7x35 Binoculars – Coated Optics & Case

Offered here is a pair of vintage JC Penney binoculars, Model 0108, marked “7x35” and Made in Japan, featuring fully coated optics and a 622 ft field of view at 1000 yards. These binoculars were produced during the mid-20th century—likely between the 1960s and 1980s—when JC Penney retailed quality private-label optical goods manufactured in Japan, often rebranded from established OEMs such as Selsi, Jason, or Sans & Streiffe.

The 7x35 configuration (7x magnification with 35mm objective lenses) is ideal for birdwatching, stadium events, and general-purpose viewing. This model includes blue-coated lenses, knurled metal barrels for improved grip, center-focus adjustment, and original accessories: a hard-shell stitched leatherette case, eyepiece cover, and lens caps.

Made in Japan during the peak of its precision optics boom, these binoculars were part of an era when many Western retailers turned to Japanese factories for well-made, affordable equipment before mass production later moved to Taiwan and mainland China.

Specifications

• Magnification: 7x
• Objective Lens Diameter: 35mm
• Field of View: 622 ft @ 1000 yds
• Model: 0108
• Origin: Made in Japan
• Brand: JC Penney
• Includes: Binoculars, original case, lens caps, eyepiece cover

Condition
Good overall with some wear and light finish loss. Optics remain clear, and all focusing and hinge adjustments function as intended. Includes original case and accessories as shown.