Magic in Mesilla - Furniture & Fine Art Auction Closed (#16594065)

1933 Jo Mora 'Sweetheart of the Rodeo' Lithograph

Jo Mora's "Sweetheart of the Rodeo" is a meticulous cartographic piece that originated as promotional material for the Salinas Rodeo in 1933. Its broad appeal ensured its continued use, most notably in Levi Strauss advertising in the 1950s and as the defining image on the Byrds' groundbreaking 1968 country-rock album of the same name. This illustrative gem stands as a comprehensive visual record of cowboy life, presenting everything from clothing and equipment to the nuanced roles involved in cattle herding. The piece is highlighted by a central, vibrant rodeo depiction, teeming with dynamic activity, and juxtaposed with meticulous, authentic portrayals of individual rodeo events at the bottom. The encircling images artfully narrate the evolution of cowboy life from the era of the Spanish conquistadors through to the contemporary cowhands, capturing the essence of the cowboy's enduring legacy in American culture.

• Jo Mora Publications, Monterey Ca
• Mounted To Wood Behind Glass
• Pyrography Livestock Brands Around the Border (on the wood)
• Depicts Historical Evolution from Spanish Conquistadors to Contemporary Cowboys
• Vividly Illustrated With a Multitude of Rodeo Scenes
• Includes Annotations and Labels in Mora's Unique Style
• Celebrates Western Americana and Cowboy Folklore
• Features Rich Imagery of Western Apparel and Gear

Condition:
Good, As Shown

Size:
Overall: 39.75" X 31.75"
Poster: 31" X 24"

Provenance and Cultural Impact:
This piece's cultural impact is underscored by its adoption across various media, reflecting the deep-rooted fascination with cowboy culture. The lithograph serves not only as artwork but also as a historical document, offering insight into the cowboy's trade and lifestyle, which has captivated the public's imagination for generations. 

Authenticity:
A certificate of authenticity will accompany this item.